Digital Advertising also known as Web Advertising or Online Advertising is a form of brand or business promotion that uses the internet and World Wide Web to deliver or convey the promotion message among customers. A few examples of digital advertising include contextual ads on search engine sites, social network ads, online classifieds, banner ads, email marketing, blog or article writing etc. An Ad server plays the most important role in any online advertising campaign. It is only through an ad server that any online ad is delivered to customers.
Online Advertising practices are growing fast. A major benefit of web advertising is the immediate publishing of brand information and content which is again not limited to a geographical location. Any online advertising campaign is interactive in nature that presents an attractive look to visitors. An online ad display never forces customers to read the brand message. No doubt, its attractive features always attract customers to find out the details of the brand message. Those who click on a particular ad are automatically directed to the home page of the brand or business. This provides customers a chance to find out exclusive details about the brand or business. Another benefit of web advertising is the efficiency of advertiser’s investment. Any online ad allows for the customization of advertisements that include content and posted websites. Ad words, Google AdSense, Yahoo Search marketing etc. enable ads to be shown on relevant web pages.Here digital advertising.
Over the last few years, the internet has become a constantly emerging source as well as medium that tend to expand more and more. This very growth of internet media has attracted the attention of brand advertisers to adopt it as a productive source to attract and bring in consumers. From customers’ perspective, internet media is considered the friendliest means to extract any brand information without any pestering force exerted on them to buy the product. Customers have their own choice. They can check out the details of a brand of their interest and later consider buying it. It is a little embarrassing to visit a brand store and come out without buying anything. Internet media has an added advantage since such kind of embarrassment (if any) can be easily avoided. Modern customers have these days become very smart. They first check out the details of a brand and then visit the showroom to make the purchase. In some cases, customers order the product online that saves their time as well as effort from visiting the brand store. This heavy reliability on internet media insinuates how digital advertising is growing fast.